Reducing Friction, Driving Growth.
Hey, I’m Adi!
I’m a Product Designer
& UX Strategist.
I strategize, design, and improve digital experiences: websites, apps, and more.
User Experience Design (UX)
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User Research
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Prototyping
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Information Architecture
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User Interviews
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Wireframing
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Journey Mapping
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User Interface (UI)
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Persona Definition
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User Testing
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Interaction Design
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Inclusive & Accessible (WCAG)
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Software Development Life Cycle (SDLC)
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Product Management
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Business Analysis
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User Experience Design (UX) | User Research | Prototyping | Information Architecture | User Interviews | Wireframing | Journey Mapping | User Interface (UI) | Persona Definition | User Testing | Interaction Design | Inclusive & Accessible (WCAG) | Software Development Life Cycle (SDLC) | Product Management | Business Analysis |
Proven track record helping enterprise B2B SaaS and e-commerce companies increase revenue +20% YoY by crafting impactful experiences validated by research that meet user needs and fulfill strategic business goals.
My Goal:
As a UX Designer, I discover immediate pain points and define deeper challenges to craft and deliver meaningful, intuitive journeys with lasting value for your users.
My Toolkit for delivering world-class Design, Research, Project Management, and More:
Featured Work:
Introducing FRIJ, a solution to help plan groceries and reduce food waste with gamification.
Design sprint project which generated demand for a real-life solution.
Research
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Prototyping
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iOS
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Gamification
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Interviews
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User Testing
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Research | Prototyping | iOS | Gamification | Interviews | User Testing |
Bombay Shirt Company website optimization for US customers.
Helped increase online conversions +20% with site updates informed by user feedback and heuristic analysis.
Research
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Prototyping
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E-Commerce
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Information Architecture
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Interviews
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Heuristic Analysis
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Research | Prototyping | E-Commerce | Information Architecture | Interviews | Heuristic Analysis |
Meet Concierto - a virtual concierge offering curated events and activities.
Personal project to equip travelers with flexibility around activity planning.
Research
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Prototyping
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iOS
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Travel
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Interviews
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User Testing
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Research | Prototyping | iOS | Travel | Interviews | User Testing |
Feedback from Collaborators & Clients
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Azya (Senior Director, Fintech)
“Adi consistently brought innovative ideas to the table and was instrumental in navigating challenges with ease.”
“His proactive approach to problem-solving and dedication to customer satisfaction made a significant impact on our outcomes.”
“Adi’s ability to foster collaboration across different teams and his deep understanding of the financial landscape were invaluable throughout our project.”
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Martón (Founder & CEO, Mobile App Software Engineering Lead)
“Adi played a pivotal role in making key product decisions for more than 100 mobile apps, a responsibility he handled with great expertise.”
“His ability to communicate complex ideas clearly and effectively ensured that the entire team was aligned in delivering improved user experiences.”
“Adi’s results-oriented mindset and commitment to excellence truly set him apart.”
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Kimberly (Product Designer, Staffing Software)
“Adi demonstrated an amazing ability to gather and analyze user requirements, translating them into clear, actionable insights and objectives.”
“His proactive approach in identifying potential risks and offering solutions that balanced user experience with business goals was invaluable.”
“Adi is a multi-talented, passionate, and positive individual who brings a high level of dedication, expertise, and innovation to any team.”
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Susan (Executive, Confidential)
“I hired Adi to support my team on a confidential project, and he exceeded expectations in every way.”
“Alongside delivering high-quality work, his professionalism, respect for privacy, and expertise made him an invaluable asset and a pleasure to work with.”
“His ability to ask insightful questions allows him to identify root issues and design realistic, timely solutions that balance immediate needs with long-term goals.“
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Adrian (E-Commerce Creative Designer)
“Aditya’s exceptional work ethic and dedication to the profession are second to none.”
“His ability to explain complex ideas clearly and concisely makes him an effective mentor.”
“He goes above and beyond to ensure projects are completed promptly with peerless attention to detail.”
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Lisa (UX/UI Designer, In Time Tec)
“Adi is a leader, artist, and problem solver with an artistic eye and awareness of the little details that make the biggest impact for users.”
“I recommend him, with no hesitation, for any design team that wants to put their users first.”
“He drips talent and will succeed anywhere he goes.”
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Anna (Classmate, Columbia Engineering)
“Adi is incredibly talented and easy to work with, bringing out the best in those around him.”
“He’s an excellent communicator with an impressive list of both hard and soft skills.”
“Adi goes above and beyond to make his designs exemplary.”
Questions? Want to work together? Let’s connect!
Find me on LinkedIn or email me at adi@adichawla.com