Product lead for large scale mobile app redesign project optimizing the job search and hiring process for over 600,000 candidates across 100+ Staffing Agencies.

  • High product adoption with average App Store ratings increased from 3.2 to 4.5 stars ⭐️

  • 12x launch speed for new apps and update time

The design of DLB Associates’ new dedicated careers website provides a streamlined, engaging, and accessible experience for job seekers.

  • UI design project driven by unique multi-persona user engagement focus.

Introducing FRIJ, a solution to help plan groceries and reduce food waste with gamification.

  • Designing with AI-powered features.

  • Design sprint project which generated demand for a real-life solution.

Bombay Shirt Company website optimization for US customers.

  • Helped increase online conversions +20% with site updates informed by user feedback and heuristic analysis.

  • User insights directly collected 1000+customer insights.

Meet Concierto - a virtual concierge offering curated events and activities.

  • Personal project to equip travelers with flexibility around activity planning.